My first job title at Patagonia was Designer at Large. In this role I blended the technical categories with the sportswear aesthetic to make the overall range more cohesive and emotionally fulfilling.
In 2005 I designed the Better Sweater which allowed Patagonia to enter the European marketplace with the correct sensibility and value set. This item and it’s variations remain in the line to this day.
Haglöfs Introduced the IC3 Collection: a 3-way collaboration with me and Nigel Cabourn