Multihyphenate Creative 2D.3D.4D

I began my career as the ‘Designer at Large’ with Patagonia and have since forged a path of innovation across the fields of Textiles, Fashion, Technology, Sustainability, Elite Athletes, and Technical Sportswear.

I am an experienced multi-hyphenate, working seamlessly from board-level strategy to hands-on tasks like operating sewing machines, as well as process systems and 3D product development. I have a strong ability to identify future market opportunities and effectively lead skilled teams to successful outcomes.

Having collaborated with numerous companies and teams worldwide, I have developed a holistic approach to product creation that has transformed both businesses and industries. Alongside my professional achievements, I have sailed around the globe, contributed to winning 3 Tour de Frances, and earned 218 Olympic medals.

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Elite Athletes

I’ve worked both with Professional Teams, Sports Associations and Brands supplying elite athletes; delivering and receiving; being part of the process on both sides.

..involved in 218 Olympic / Paralympic medals and 3 Tour de France victories…

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Technical Sportswear

Techmotional | The balance of technology and emotion is key to designing succesful commercial product

I’ve had garments in the Patagonia range for 30 years …

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Sustainable

It was the desire to reduce consumption and create less, yet better, product which drove me to Patagonia in Ventura, California.

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Wearables

As the Commercial Apparel Design and Development Director with Seismic Powered Clothing I formed a 17 person team to design a viable supply chain and innovate with our production partners…
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Marine

An innovation project which demonstrates a viable solution to the planetary boundaries crisis

The high efficiency water-car is created using 30 year old hulls, recycled 3-D printed components and a sewn bio resin marine ply pod…

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Architecture

I designed the whole of this vernacular sustainable home in Seaview, Isle of Wight…

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Products

Dog harnesses, lifejackets and luggage…

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Education

University College Falmouth / External Examiner
London College of Fashion /
Lecturer on the Fashion and the Environment MA course
London Central St Martins /  Lecturer
about

Fashion

I felt it was important to understand the emotional side of clothing so I immersed myself inside the Fashion world…

  • BA (hons) at Kingston University
  • Designers assistant at Workers for Freedom
  • Consultant Fashion Designer Sportmax and Max Mara
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